Greenwashing; the act of a business making misleading claims about the environmental benefits of a product, service or a company practice. Usually this will involve marketing with green fields, trees and the use of environmental lingo like “green” and “eco-friendly”. They often do this with the intention of making the business appear more environmentally conscious than what they actually are. They do this by mislead people who are not as informed on sustainability practices, or sometimes by even by outright lying to consumers. While it’s been easier to get away with in the past – before the internet made information distribution so easy – companies still manage to mislead and deceive consumers.
Think for a moment, living next to a house with an incredibly vibrant garden. Filled with blooming flowers and budding trees, the area attracts an abundance of natural wildlife. Bees would come to pollinate the flowers, and bring honey to their hives, birds and creatures would come to feed off the fruits and to nest in the trees. However, such a space also needs maintenance; the grass tamed, the trees trimmed, and the flowers cared for. One day your neighbour tells you that the trees have blocked out the sun, and the maintenance is tiresome. He says he plans to cover it up with asphalt so as to save him time and open his house to more sunlight. A week passes and workmen come to uproot the trees, hack the bushes and pave over the garden. And so, the animals flee, the birds fly off and the bees die out, leaving a hollowed house in their place. What was once a thriving menagerie has stagnated to a plain asphalt ground.
Even when you give these people unbiased studies, it simply solidifies their beliefs. So, the problem isn’t a lack of information, the problem is an excess of belief.
Many people view nonhuman beings and human beings are separate. Despite our closest genetic relative being the chimpanzee, we often gift ourselves moral status based on an arbitrary characteristic. This characteristic is used to separate human and nonhuman beings.
In the Drowning Child Thought Experiment it's proposed that if we see a child drowning in a puddle on our way home from work, we have a moral obligation to save the child’s life. But what if we could stop them from drowning altogether?
Meat was an intrinsic part of my diet, and lifestyle. So much so that I rarely questioned the impact it had on myself, the world, and those beings I was consuming.
This time is different. We run the risk of seeing mass amounts of job displacement due to technological changes. It is now that we must take precautions to combat what is currently a growing inevitability toward an unemployment crisis.
Let it be understood that global warming is here. What we are currently seeing is a growing inevitability of our worlds future.
For while their issues may not always be as horrific as others, their feelings are still legitimized through simply experiencing them.