What is Greenwashing, and is it ethical?

Greenwashing; the act of a business making misleading claims about the environmental benefits of a product, service or a company practice. Usually this will involve marketing with green fields, trees and the use of environmental lingo like “green” and “eco-friendly”. They often do this with the intention of making the business appear more environmentally conscious than what they actually are. They do this by mislead people who are not as informed on sustainability practices, or sometimes by even by outright lying to consumers. While it’s been easier to get away with in the past – before the internet made information distribution so easy – companies still manage to mislead and deceive consumers.

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Climate Change Blues - We are all in Denial.

Even when you give these people unbiased studies, it simply solidifies their beliefs. So, the problem isn’t a lack of information, the problem is an excess of belief.

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